If you could, would you like to improve your smile?

Venus - Ideal of Beauty: White, Western and Flawless

The things we design end up designing us

He chose to be a Star Trek character in the real world

Who do you wanna be today?

Image created by Erik Vervroegen for Sony Playstation

From: Next Nature

She thought that the only destiny worth having was to be someone else

Ideal Beauty

Women in the 1930's used to make-up with very pale powder to have the same skin of the movies actresses... Who do we wanna look like today? What is our powder?

Virtual Beauty

"A remarkable result of our research project is that faces which have been rated as highly attractive do not exist in reality. This became particularly obvious when test subjects (independently of their sex!) favoured women with facial shapes of about 14 year old girls. There is no such woman existing in reality! They are artificial products - results of modern computer technology. Same applies to the morphed average faces: Faces with such a smooth, pure skin, without any irregularities do not and cannot exist. But it is this kind of perfection that obviously overwhelmed our test subjects. Taking everything together it can be said that the most attractive face does not exist in reality - they are computed according to certain principles by machines." From Beauty Check

Aesthetic Surgery

"One day, I was approched by a dark-skinned man of African descent. He showed me a photo of a pale-skinned Japanese man and told me he wanted to look just like him. Obviously, I sent him straight to a psychologist." Dr. Carlo Gasperoni, Rome.

WHY NOT?